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Legal Sea Foods has been serving up the freshest catch on the East Coast since 1968, when the Berkowitz family opened their first restaurant beside the fish markets of Inman Square, Cambridge. What began as a humble seafood spot quickly became a New England institution—built on one unwavering promise: if it isn’t fresh, it isn’t Legal.
At Legal, the fish you order today was likely still swimming this morning. It’s that kind of dedication to quality that’s made the name “Legal” synonymous with seafood done right.
Woodgrain Campaign






Pescatarian Campaign OOH









Pescatarian Campaign Bumper Stickers




Pescatarian Campaign TV Commercials
Pescatarian Campaign Microsite




Pescatarian Campaign T-Shirts



Guerilla Advertising
Client wanted something visibly seen on Google Maps to let people know there's a Legal Sea Foods Restaurant.

Fish is Brainfood Campaign



Fish is Brainfood Campaign T-Shirts



Fish is Brainfood Campaign Facebook Photo Contest

Fish is Brainfood Campaign TV Commercials
Save the Fish Campaign



Save the Fish Campaign TV Commercials
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