NYC.gov turned to us during the height of the pandemic to help communicate a critical message to millions of New Yorkers: stay safe, stay informed, and take action. From mask-wearing and social distancing to vaccine awareness, the campaign aimed to educate the public, inspire responsible behavior, and offer hope in uncertain times.
 

The goal was simple but urgent—remind New Yorkers that by doing their part, we could all move one step closer to reclaiming the city and the life we love.