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In the healthcare business, where numerous hospitals claim to have the best cardiac care, the best cancer care, the best orthopedic care...how does a hospital stand out among the rest? The answer is in their tagline..."Humanity at Work." They put humanity back in healthcare.
Formed in 1997 by a core group of local hospitals determined to continue providing not-for-profit health care to the Tampa Bay community. Today, BayCare has grown to an integrated system with 15 hospitals—all not-for-profit and driven by the same mission: to provide high-quality, compassionate care to all they serve.
Branding Print Campaign
Print Campaign for Mammogram
OOH for Sarah Walker Maternity Center
Digital Display
Facebook Posts
Branding TV Commercial
TV:30 Robert Noa - Orthopedics
TV Campaign for Men's Health
60% of men don't go to the doctor regularly. This TV campaign ran locally during Super Bowl LIV. We shot sincere messages from family members, talking straight to camera. Talking to their male loved ones, telling them to find a doctor and get themselves checked. During the Super Bowl, we placed our people with cameras in their living rooms and bars to see the reaction of the husband, the father, or the brother as they watch for the first time (to their surprise) their family members in a tv commercial telling them to get themselves checked.
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