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BayCare Health System stands out in a crowded healthcare landscape not by claiming to be the best—but by showing what truly matters: Humanity at Work. It’s more than a tagline; it’s a mission to put compassion back at the heart of care.
Founded in 1997 by a group of local hospitals committed to nonprofit service, BayCare has since grown into an integrated system of 15 hospitals across the Tampa Bay area. Through every expansion and innovation, its focus has remained the same: delivering high-quality, patient-centered care with humanity at its core.
Print Campaign for Mammogram
OOH for Sarah Walker Maternity Center
Digital Display
Facebook Posts
TV
TV:30 Robert Noa - Orthopedics
TV Campaign for Men's Health
60% of men don't go to the doctor regularly. This TV campaign ran locally during Super Bowl LIV. We shot sincere messages from family members, talking straight to camera. Talking to their male loved ones, telling them to find a doctor and get themselves checked. During the Super Bowl, we placed our people with cameras in their living rooms and bars to see the reaction of the husband, the father, or the brother as they watch for the first time (to their surprise) their family members in a tv commercial telling them to get themselves checked.
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